In the structured snippet example below, the American Automobile Association (AAA) used this header to list various types of memberships they offer. This header is more general, so it’s useful if you’re not sure which header option to use. The “types” header allows you to list variations of a product category. For example, you could list various styles of boots or, as in the example below, coffee mugs. The items should all be variations of the same product type. The “styles” header is useful for listing specific sub-types within a broader product category. Here’s an example of what an ad that uses the “shows” header might look like.
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With the “shows” header, advertisers can list names of TV shows or performances. This structured snippet example lists several services for which users can get quotes through the advertiser’s website. You can only use this header for services, not products or product features. The “service catalog” structured snippet header allows businesses to list services they offer. This ad from the Philadelphia region’s official tourism site uses a structured snippet to list neighborhoods in the city. The items listed for the “neighborhoods” header must be specific sub-regions or districts of a city - not names of cities themselves, apartment buildings, or other types of locations. You can also use structured snippets to list neighborhoods. The structured snippet example below lists various vehicle models from Toyota. The values listed must be specific model names rather than manufacturer or store names and can’t include additional information such as model year or specs. The “models” structured snippet header enables you to list various models of products such as vehicles or personal electronics. In this structured snippet example from an insurance comparison site, you can see various types of insurance you can get quotes for from the site. With the “insurance coverage” header, you can highlight specific types of insurance coverage. Here’s a structured snippet example for the “featured hotel” header option. The values used must be the names of specific hotels. This structured snippet header option is geared toward booking websites like Kayak and as well as travel agencies and other companies that book hotels for their customers or help people find hotels to book. The “featured hotels” header lets advertisers showcase specific hotels they can book for their customers. In the example below, passenger railroad service Amtrack lists destinations its passengers can visit using its services. With the “destinations” header, you can highlight specific places visitors can travel to, such as: Here’s a fictional example of what an ad with a “degree programs” structured snippet might look like. The list items must be a specific degree rather than a broad type of degree such as bachelors or masters and can’t include additional information about the program. The “degree programs” header enables you to promote specific programs of study an educational institution offers. You could include “trigonometry” or “creative writing,” for example, but not “MBA” or “economics degree.” Degree programs
The items listed must be specific classes rather than categories of classes or entire degree programs. The “courses” header is for promoting classes offered by an educational institution. You can’t include, for example, the number of brands you offer or use phrases like “new Alienware laptops.” Courses Items included after the “brands” header must be specific brands you offer without any additional description of the brands or products. This ad uses the “brands” header and shows various laptop brands you can purchase from Dell. This ad for booking a bed and breakfast through Airbnb uses the “amenities” header, which you can use to highlight features or facilities a place offers. Here’s a structured snippet example for each of these headers. Google provides a predefined list of header options that you can use for your structured snippets. Most of the examples were taken from real Google search engine results pages (SERPs), and a few were created using a Google Ads preview tool. The header in this example is “services,” and the following items are services the example company offers.īelow are more structured snippet examples to help you get a better idea of how these ad extensions work. Here’s a structured snippet example from Google. The extension includes one of several header options and a list of items. With structured snippets, you can highlight aspects of your product or service. Like other ad extension types, they allow you to incorporate supplementary information into your search ads. Structured snippets are a type of ad extension for Google Ads.
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